CASE STUDY

Grab

An iMessage platform that makes shopping easy.

The reality is – seamless commerce is not really seamless. Even though organizations are trying to merge online an in-store, you still hear about all the friction points that brings to the surface. We got fascinated with a friction point many customers experience and dove in to learn more.

Timeline: 32 Weeks

The Process

Discover

After interviewing over XX users and counting, we discovered XX% used iMessage to communicate 1-2 item shopping lists. We also learned that the back and forth process of getting exactly the item you want is cumbersome and not convenient. So we asked, “how might we uberfy short shopping trips with friends and networks”.

Create

Our team started sketching on a white board, then we made those sketches higher fidelity with a front-end application development software. Once we got user feedback on those iterations, we put even more fidelity on the prototype by building out the backend, connecting to select retailer API’s. This iterative approach allowed us to shift and pivot as we further refined the prototype.

Launch

After talking with users, we are excited to build on the momentum of the feedback and invest in higher fidelity prototypes. We are ultimately looking to enter the entrepreneurial ecosystem and launch this service as a company. Stay tuned!

The Team

Jacob Evans

Information Systems and Spanish, Junior